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11/1/2010


When will the Artists take over from the Technicians?

Two ideas to consider…

  1. Focusing on the ‘unstructured, intangible and typically unmeasured’ will lead to the greatest increase in profits and problem solving over the coming years.
  2. Benefiting from working on the ‘unstructured’ will only be fully realised when it is possible to see this in the context of new technologies, processes and practices. In other words, the emergence of a new paradigm or theoretical approach.

‘Unstructured, Intangible and Typically Unmeasured’

Gartner and others have suggested that

as much as 60% of an organization’s processes are unstructured – and probably also unmonitored, unmanaged, unknown and unruly

In a similar vein, John Hagel of Deloitte writes that

In a rapidly changing world, the knowledge that matters the most is tacit knowledge… Accessing this kind of knowledge requires long-term trust based relationships and a deep understanding of context

The CIPD then offers us the following

The intangible value of an organisation which lies in the people it employs is gaining recognition by accountants and investors, and it is generally now accepted that this has implications for long term sustained performance

There are of course many more examples, one of the most recent being the contrast between Israeli and US airport security. The Israeli’s focus on intangible, human factors, having established successful processes, while the US still focus on the tangible, to the detriment of the more subtle¹.

If only 40% of processes within organisations have been mapped, or are formal enough to commit to ERP programs, for example, that leaves the majority of an organisation’s activity which might be better tackled from a different perspective.

New Technologies, Processes and Practices

The obvious candidate to fulfil the brave new world of intangibles is Enterprise 2.0 and its collection of internet technologies. While the potential exists for E2.0 to be open, democratic, disruptive and transformative, the jury is still very much out on this.

By way of contrast, perhaps Gary Hamel best sums up the status quo. Quoting research from Towers Perrin on engagement, he writes

barely one-fifth (21%) of employees are truly engaged in their work, in the sense that they would “go the extra mile” for their employer. Nearly four out of ten (38%) are mostly or entirely disengaged, while the rest are in the tepid middle. There’s no way to sugarcoat it—this data represents a stinging indictment of the legacy management practices found in most companies

Interestingly, Gary’s recommendations aren’t a million miles away from other recent suggestions on the subject

We’ve got to get management’s dirty little secret out of the HR closet and into the boardroom. And second, if we’re going to improve engagement, we have to start by admitting that the real problem isn’t irksome, monotonous work, but stony-hearted, spirit-deflating managers

These thoughts reminded me of a point made by Rick where he writes

That the HR function needs to become more strategic is a mantra I first heard over twenty years ago when I started working in HR…

Just because senior executives are starting to see the importance of managing human resources it doesn’t mean that they will give Human Resource managers a seat at the top table. It might even be that the HR function never becomes strategic at all and that HR professionals are relegated to a support role while someone else does all the interesting stuff

I think Mark and Seth’s points light the way ahead, but I wonder how long it will be before people management benefits from something as exciting as ‘artists taking over from the technicians‘…

Footnote

1. Finding spending comparisons between Israel and the US is easier said than done.

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Comments (2)

Filed under:
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  • Intangibles
  • Strategy
  • Technology
By Bruce Lewin @ 5:11 pm

2 Comments»

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  1. Interesting information to think over at the dawn of the New Year. Whither HR?

    Twenty years is a long time but perhaps not long enough for the majority to realize the important decisions on human resource waiting for the attention of corporate leaders.

    CIPD’s comment is good for HR. We need more like it. This is to counter the negative comments about HR.

    With all the arguments for and against, will HR ever become strategic business partner?

    Comment by Pascalis Claudius Lotinggi — 12/1/2010 @ 5:45 am

  2. Hi Pascalis,

    >With all the arguments for and against, will HR ever become strategic business partner?

    I think the key things that will put HR on the ’strategic’ map are the following;

    * A scalable, objective technology or methodology that can be used on a widespread basis.

    * The ability of the above to improve the economics of an organisation that uses it. Cheaper, more efficient, faster etc. etc.

    * Given the implicit innovation, the above will change processes/people’s roles to adjust to new ways of working.

    * The approach will sufficiently valuable that some CEO’s will take this ’strategy’ to their shareholders.

    At the moment, I don’t think there are too many candidates? 4G, Enterprise 2?

    What about you, what do you think?

    Comment by Bruce Lewin — 22/1/2010 @ 5:29 pm

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